All You Need to Know About Bulk SMS

Bulk SMS is a form of digital marketing that involves sending promotional messages to potential or existing customers via SMS (Short Message Service), also known as text messaging. The goal of Bulk SMS is to reach customers directly on their mobile phones with relevant and targeted messages to promote a product, service, or brand. It can be used to send coupons, promotions, event invitations, reminders, and other types of messages to engage with customers and build brand loyalty. Bulk SMS is typically permission-based, meaning customers must opt-in to receive messages, and it requires compliance with regulations to ensure privacy and consent.